Important information for your use of our website.
Linda Patterson Holdings, LLC dba Patterson-Insurance (Company,” “Patterson-Insurance,” “we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy (“Policy”) describes how we collect, use, disclose, and protect your personal information in connection with your use of our website at patterson-insurance.com (the “Site”), our marketing programs, and any related services we provide, including those made available through third-party service providers.
By accessing or using the Site or our services, you agree to the terms of this Policy. We may update this Policy from time to time to reflect changes in our practices, new legal requirements, or for other operational reasons. Updates will be posted on the Site, and the effective date will be revised accordingly. Your continued use of the Site or our services after any changes constitutes your acceptance of the updated Policy.
This Policy applies to residents of the United States, including those in states with comprehensive consumer data privacy laws such as California (under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, with updates effective January 1, 2026, including requirements for risk assessments and cybersecurity audits where applicable), Indiana (under the Indiana Consumer Data Protection Act, effective January 1, 2026), Kentucky (under the Kentucky Consumer Data Protection Act, effective January 1, 2026), Rhode Island (under the Rhode Island Data Transparency and Privacy Protection Act, effective January 1, 2026), Arkansas (under the Arkansas Personal Information Protection Act and the upcoming Arkansas Children and Teens’ Online Privacy Protection Act, effective July 1, 2026), Texas (under the Texas Data Privacy and Security Act), and other applicable jurisdictions. We comply with these laws to the extent they apply to our operations, including thresholds for applicability based on data processing volume, revenue, or other criteria.
As an insurance provider, we are also subject to the Gramm-Leach-Bliley Act (GLBA) and provide this Notice of Insurance Information Practices in compliance with federal financial privacy requirements.
Personal Information We Collect
We collect personal information that identifies, relates to, describes, or could reasonably be linked to you (“Personal Information”). This includes:
- Device Information: Automatically collected when you visit the Site, such as your web browser type, IP address, time zone, device type, and cookies or similar technologies installed on your device. As you browse, we collect data on pages viewed, referring websites or search terms, and interactions with the Site (e.g., via log files, web beacons, tags, or pixels).
- Purchase and Transaction Information: When you make a payment, request a quote, or engage in a financial transaction, we collect your name, billing address, payment details (e.g., credit card numbers), email address, phone number, and insurance-related details.
- Other Information: Information you provide voluntarily, such as through forms, emails, or communications, including contact details or preferences.
We do not knowingly collect Personal Information from children under 13 without verifiable parental consent, in compliance with the Children’s Online Privacy Protection Act (COPPA). For residents of Arkansas, starting July 1, 2026, under the Arkansas Children and Teens’ Online Privacy Protection Act, we will not process personal data of minors under 18 for targeted advertising, profiling, or sale without appropriate consent where we have actual knowledge of the minor’s age or the service is directed at minors. We implement age verification measures as required and limit data collection to what is necessary
How We Collect Personal Information
We use the following technologies:
- Cookies: Small data files placed on your device for functionality, analytics, and advertising. You can manage cookies via your browser settings.
- Log Files: Track Site activity, including IP address, browser type, ISP, referring/exit pages, and timestamps.
- Web Beacons, Tags, and Pixels: Electronic files that record browsing behavior.
We may also receive information from third parties, such as analytics providers or advertising networks.
How We Use Your Personal Information
We use Personal Information for legitimate business purposes, including:
- Providing and improving our services, such as processing transactions, quotes, or claims.
- Communicating with you about your account, updates, or promotions.
- Analyzing Site usage to optimize performance and marketing (e.g., via analytics on browsing patterns).
- Complying with legal obligations, such as responding to subpoenas or regulatory requests.
- Protecting our rights, preventing fraud, and ensuring security.
- Delivering targeted advertising or marketing communications we believe may interest you.
Under applicable state laws (e.g., in California, Indiana, Kentucky, Rhode Island, Arkansas, and others), we may conduct risk assessments for processing activities that present a heightened risk to privacy, such as sensitive data handling, and perform annual cybersecurity audits if thresholds are met.
Sharing Your Personal Information
We share Personal Information with:
- Service providers (e.g., payment processors, analytics tools like Google Analytics) to support our operations. For more on Google’s practices, see https://policies.google.com/privacy. Opt out of Google Analytics at https://tools.google.com/dlpage/gaoptout.
- Third parties for legal compliance, such as responding to lawful requests or protecting rights.
- In connection with business transfers (e.g., mergers).
We do not sell your Personal Information as defined under applicable laws (e.g., CCPA/CPRA). However, sharing for targeted advertising may qualify as “sharing” or “selling” in some states, and you have the right to opt out (see “Your Rights” below). We do not share Personal Information with third parties for their direct marketing purposes without your consent.
Behavioral Advertising and Opt-Outs
We may use Personal Information for targeted ads on third-party platforms. You can opt out via:
- Facebook: https://www.facebook.com/ads/preferences/
- Google: https://adssettings.google.com/
- Linkedin: https://www.linkedin.com/psettings/advertising
- Microsoft (Bing): https://choice.microsoft.com/
- X (formerly Twitter): https://x.com/settings/ads
- YouTube: https://policies.google.com/privacy?hl=en
Additionally, visit the Digital Advertising Alliance opt-out portal:
https://optout.aboutads.info/. We honor Global Privacy Control (GPC) signals where required by law (e.g., in California and other states by 2026).
Do Not Track
We do not alter our data collection practices in response to Do Not Track signals, except where required by law.
Your Rights
Depending on your state of residence and applicable laws (e.g., California, Indiana, Kentucky, Rhode Island, Arkansas, Texas), you may have rights regarding your Personal Information, subject to verification and exceptions:
- Access: Request details on Personal Information collected, categories of sources, purposes, and third parties shared with.
- Correction: Request correction of inaccurate information.
- Deletion: Request deletion, subject to retention requirements (e.g., for legal compliance).
- Opt-Out of Sale/Sharing: Opt out of selling or sharing for targeted advertising.
- Limit Use of Sensitive Data: Limit processing of sensitive Personal Information (e.g., health data, if applicable).
- Non-Discrimination: We will not discriminate against you for exercising rights.
- Appeal: Appeal denials of requests.
For California residents, starting January 1, 2026, you can use the Delete Request and Opt-Out Platform (DROP) for streamlined requests, and we comply with related requirements. To exercise rights, contact us at or via the Site. We respond within required timeframes (e.g., 4 5 days under CCPA).
Arkansas residents: We maintain reasonable security measures as required by the Arkansas Personal Information Protection Act and will comply with enhanced minor protections effective July 1, 2026.
Data Security and Retention
We implement reasonable administrative, technical, and physical safeguards to protect Personal Information, including encryption for sensitive data and regular security reviews. However, no system is completely secure.
We retain Personal Information as needed for business purposes, legal compliance, or dispute resolution, and delete it when no longer necessary unless you request deletion.
International Transfers
If you are outside the U.S., note that data is processed in the U.S. and subject to U.S. laws.
Changes to This Policy
We may update this Policy; changes are effective upon posting.
Contact Us
For questions, rights requests, or complaints, email .
Legal Disclaimer
This Policy is for informational purposes and not legal advice. Consult legal counsel for compliance. We have removed the indemnification clause from this Policy, as it is more appropriate for Terms of Use; please refer to our separate Terms for such provisions.
